The Terry Fox Foundation recently opened registration for its 43rd annual run, and launched its #DearTerry campaign in support of cancer research while celebrating Terry's lasting legacy. Participants can now register for the Terry Fox Run, taking place on September 17, and can further support a noble cause with a purchase of a limited edition #DearTerry shirt. The shirts are adorned with a picture of the athlete, hand-drawn illustrations of his sneakers and medal, along with text taken from letters sent to him and his family from those he inspired.
The Terry Fox Foundation's #DearTerry initiative was launched to encourages people to share how the famed runner's legacy has inspired them. People can share messages on social media channels, through mail-in letters and on the Terry Fox Foundation website, with the chance of being featured in an upcoming fall run campaign. The run campaign will also feature a custom commemorative #DearTerry poster designed by artist Mutant 101®.
What's Driving This Trend
- Charitable-run Campaigns
- Creating more engaging and interactive charity-run campaigns can help increasing donations for cancer research.
- Social Media-based Fundraising
- Creating social media platforms and activities that integrate with charitable runs can result to a wider reach and higher participation levels.
- Custom Commemorative Merchandise
- Designing and offering unique commemorative merchandise may be an effective way to not only honor legacy but also raise more funds for cancer research.
Who This Affects Most
- Non-profit Organizations
- Non-profit institutions can take advantage of creative approaches, such as integrating engaging social media activities or designing custom merchandise, to increase participation levels and raise more funds for their causes.
- Athletic Apparel Industry
- Creating custom sports merchandise to commemorate athletes can be an innovative way to celebrate their legacy and heighten brand awareness.
- Cancer Research Industry
- Partnering with charity-run campaigns such as the Terry Fox Run can be a meaningful and impactful way for Cancer Research Industries to raise funds and awareness for their efforts.
