Now that wearing gym clothes outside of the gym has become wildly popular, there's a whole market of athletic clothing dedicated to look purely "chic," whether you actually have any intent of going to workout or not. The problem with this is that instead of being easy to throw on, the garments often require expert styling in order to make you look your best.
Leandra Medine (better known as the brains behind the Man Repeller blog) is one style icon that rejects this notion and fearlessly mixes everything in her closet. Inspired by her spirit of adventure, Outdoor Voices collaborated with the blogger for a kit of athletic gear. For a price of $250, this means that you get a tote bag, some gym gear along with the apparel to wear while using them.
What Makes This Trend Stand Out
- Athleisure Fashion
- Disruptive innovation opportunity: Develop versatile athletic clothing that is both stylish and effortless to wear.
- Collaborative Branding
- Disruptive innovation opportunity: Form partnerships with style icons/bloggers to create unique and fashionable athletic clothing lines.
- All-in-one Kits
- Disruptive innovation opportunity: Create bundled athletic kits that include clothing and accessories for a complete workout look.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Introduce athleisure lines that cater to customers seeking comfortable and stylish gym-to-street clothing.
- Sportswear
- Disruptive innovation opportunity: Develop functional athletic clothing that appeals to fashion-conscious consumers looking for effortless yet chic options.
- Branding and Marketing
- Disruptive innovation opportunity: Provide collaborative branding opportunities for influencers and brands to create trendy and accessible workout gear.
