‘The Royal Twins’ is a fashion-forward Instagram account that features four-year-old twin sisters Chloe and Bella. The account began after the girls dressed up for a glamorous ‘Breakfast at Tiffany’s’ party. Since then, the account has turned into a social media platform for stylish children's clothing.
The Royal Twins account features the two girls wearing high-end designer outfits. The photos are taken in a variety of locations throughout Hollywood. Additionally, the twins are often wearing matching outfits, which makes the account an adorable outlet for child-oriented fashion inspiration.
The account accumulated a mass following and many of the account's images have been re-posted by Brian Atwood, Jonathan Cheban and Luann de Lesseps. The pictures have received much celebrity support, including encouragement from Kim Kardashian.
Key Themes Behind This Trend
- Kidfluencers
- The rise of social media kid stars provides opportunities for brands to tap into younger audiences.
- Luxury Children's Clothing
- There is a growing demand for high-end and stylish clothing for children, creating opportunities in the children's fashion industry.
- Matching Outfits
- The popularity of twin influencers wearing coordinating outfits has established a trend in the fashion industry towards creating more matching outfits for children.
Where This Applies
- Children's Clothing
- As the demand for luxury children's clothing continues to grow, businesses can capitalize on creating new and fashionable lines for children.
- Social Media Marketing
- The rise of kidfluencers on platforms such as Instagram provides an opportunity for businesses to tap into younger audiences through social media marketing.
- Event Planning
- As children's themed events continue to grow in popularity, businesses can offer services such as party planning and styling to meet the demand for creative and stylish celebrations.
