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Familial Luxury Fashion

LoubiFamily Intriduces a New Category for All Ages, Plus Pets

— October 11, 2022 — Life-Stages
LoubiFamily introduces a new way for all members of the family to be decked out in true Christian Louboutin style. With bold colors and simple geometric patterns, this new product category includes thoughtful details for kids, sich as illustrations to help young ones tell their left foot from their right, as well as button-straps and non-slip rubber soles. All members of the family are catered to with LoubiFamily, including pets with fashion-forward collars, leashes and harnesses.

The idea for LoubiFamily started during pandemic lockdowns, with Louboutin stating "I wanted to explore the idea of adulthood for children and childhood for adults, transposing fabrics and colors and playing with details." Louboutin spent months with his closest friends, daughters and dog, and three new protagonists have been introduced: Superloubi, Wonderloubi and Pilou the Lemur.
Trend Themes
1. Familial Luxury Fashion - With the introduction of LoubiFamily, there is an opportunity for other luxury fashion brands to explore creating products that cater to all members of the family, and even pets.
2. Kid's Illustrations and Details - Luxury fashion brands could differentiate themselves by adding thoughtful details designed specifically for kids, like LoubiFamily did with their left/right illustrations and non-slip rubber soles.
3. Pet Fashion - The introduction of LoubiFamily's pet fashion line could open up an untapped market, with an opportunity for other luxury fashion brands to expand into pet-focused products.
Industry Implications
1. Luxury Fashion - The introduction of LoubiFamily shows that there is potential for luxury fashion brands to create products that cater to all members of the family, and even pets.
2. Children's Products - Luxury fashion brands could explore adding unique details specifically tailored to kids, similar to LoubiFamily's left/right illustrations and non-slip rubber soles.
3. Pet Products - The pet fashion line introduced by LoubiFamily could inspire other luxury fashion brands to enter the untapped market of pet-focused products.
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