Pagerie Launched with a Matching Collar, Leash and Harness
Ellen Smith — October 15, 2020 — Lifestyle
Pagerie is a high-end lifestyle and fashion label that's designing clothes and accessories for pets, appealing o the more luxurious animal lover who loves to spoil their furry friends. For the past few years designer brands have been dabbling in fashion items for dogs and cats, often releasing adorable matching sets or editorial shoots to promote the products.
Pagerie is different as it's made exclusively for animals, boasting nothing but stylish and high-end products that are sure to stand out at the dog park. For the first collection, the brand dropped a collar, leash and harness that arrive in a sand-colored hue. This matching set is ideal for those interested in the finer things in life.
Image Credit: Pagerie
Pagerie is different as it's made exclusively for animals, boasting nothing but stylish and high-end products that are sure to stand out at the dog park. For the first collection, the brand dropped a collar, leash and harness that arrive in a sand-colored hue. This matching set is ideal for those interested in the finer things in life.
Image Credit: Pagerie
Trend Themes
1. Luxury Pet Fashion - Disruptive innovation opportunity: Create a high-end fashion line exclusively for pets, focusing on stylish and luxurious products.
2. Matching Sets for Pets - Disruptive innovation opportunity: Design and market matching sets of accessories for pets, offering a coordinated and stylish look.
3. Pet Lifestyle Brands - Disruptive innovation opportunity: Establish lifestyle and fashion labels that cater to the growing demand for fashionable products for pets.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Expand product offerings to include high-end fashion items and accessories for pets.
2. Luxury Goods - Disruptive innovation opportunity: Create a niche market by offering luxury products exclusively for pets, appealing to affluent customers.
3. Pet Care - Disruptive innovation opportunity: Tap into the pet care industry by providing fashionable and stylish products for pets, targeting the growing market of pet owners.
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