Inspired by the way its consumers take photos reflected in the lens of its glasses, Ray-Ban created a unique photography app. Dubbed Reflections, the app has users capture photos from both their front and back cameras simultaneously, so that a double exposure can be created with ease. Without any advanced editing software, users are able to seamlessly blend shots to create personalized photos that overlay one another.
To take creations to the next level, Ray-Ban's Reflections app also includes a number of filters that can be applied, taking inspiration from lenses like the G15 and B15. Appealing to consumers who have an eye for design and aesthetics, this is a clever way for Ray-Ban to continually inspire people to take photos and share them on social media.