Raising awareness for social issues can be a difficult thing to do, but the Brief Message project seems to have nailed it with a campaign that cannot be ignored. Artist Alexsandro Palombo is asking men to write their sentiments about violence against women on pairs of their undergarments.
Black marker ink on white fabric makes their thoughts and opinions visually strong––supporting the potency behind their empowering words of gender equality. Guys from all over the world have taken selfies with their tighty-whities, communicating Brief Messages like "violence is not my culture," "women are not objects," and "respect for women above everything."
Men of different ages and races are stepping up to be a part of this big-picture effort to stop women from being beaten and abused. The strategy of asking the Internet is the smartest and most effective one for generating a viral campaign and expressing an idea with immense backing.