Kim Kardashian's SKIMS brand is a popular shapewear imprint specializing in soft apparel and undergarments and is now breaching into an untapped market with the SKIMS Mens. It features snug briefs and buttery soft boxers along with relaxed apparel such as tank tops and tees.
Overall, the range is committed to comfort, and Kardashian notes in a statement that “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody. SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.” Notably, prior to this, men made up 10% of SKIMS' clientele from the selection of the women's collection.
Image Credit: SKIMS, PR Newswire
What Makes This Trend Stand Out
- Soft Mens Undergarments
- The rise of soft mens undergarments provides an opportunity for comfortable and stylish options for men's underwear.
- Expansion Into Menswear
- The expansion of SKIMS into the menswear market opens up new avenues for the brand to cater to a wider audience.
- Men's Shapewear
- The introduction of men's shapewear by SKIMS showcases the growing demand for body-enhancing solutions for men.
Sectors Adopting This
- Apparel
- The introduction of SKIMS Mens undergarments presents new potential for innovation and disruption within the apparel industry.
- Fashion
- The fashion industry can tap into the trend of soft mens undergarments to create stylish and comfortable options for men.
- Bodywear
- The emergence of men's shapewear offers opportunities for disruption and innovation within the bodywear industry.
