This SKIMS Store is at Mall of the Emirates in Dubai
Michael Hemsworth — December 24, 2025 — Business
References: skims & retailtimes
The latest SKIMS store has been opened by the undergarment and loungewear brand in the United Arab Emirates as part of its first foray into the Middle Eastern market. The location is at the Mall of the Emirates in Dubai and was created in partnership with Al Tayer Insignia, a leader in luxury retail, to help guide the process along. The retail location boasts an immersive, minimalist layout that's calm, relaxing and easy to shop to encourage consumers to explore on their own terms to find what's right for them.
Co-Founder and Chief Creative Officer Kim Kardashian commented on the new SKIMS store saying, "Bringing SKIMS to Dubai has been a dream of mine for years. Dubai sets the standard for luxury retail, so it was important that this space showcase SKIMS’ signature design, thoughtful details, and an elevated in-store experience from the moment you walk in. I’m so proud to see our first Middle East store come to life, and we look forward to continuing our expansion in the region.”
Co-Founder and Chief Creative Officer Kim Kardashian commented on the new SKIMS store saying, "Bringing SKIMS to Dubai has been a dream of mine for years. Dubai sets the standard for luxury retail, so it was important that this space showcase SKIMS’ signature design, thoughtful details, and an elevated in-store experience from the moment you walk in. I’m so proud to see our first Middle East store come to life, and we look forward to continuing our expansion in the region.”
Trend Themes
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Immersive Retail Experiences — Immersive retail experiences are transforming traditional shopping by providing environments that fully engage customers, enhancing both their interaction with products and brand loyalty.
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Minimalist Store Design — Minimalist store designs are changing how consumers navigate retail spaces by stripping away unnecessary distractions and focusing on simplicity, which enhances the customer buying journey.
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Luxury Market Expansion — Luxury market expansion into the Middle East is opening opportunities for brands to tap into affluent consumer bases with culturally tailored and high-end retail concepts.
Industry Implications
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Loungewear Industry — The loungewear industry is evolving with innovative retail formats that combine comfort-driven apparel with premium shopping experiences to cater to a discerning clientele.
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Luxury Retail Industry — Luxury retail is pivoting towards novel store concepts that prioritize immersive and experiential elements, capitalizing on affluent customers' desire for memorable shopping encounters.
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Experience Economy — The experience economy is benefiting from expanding beyond online capabilities by integrating physical interactive environments in retail settings to create unforgettable customer experiences.
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