In an attempt to connect with young, tech-savvy consumers who often communicate more in emojis than in words, TalkTalk Mobile set up a mobile marketing campaign that encourages people to find out their Emoji IQ by taking a test. The test was developed in partnership with a linguistics professor, giving credibility to this universal language that's being adopted faster than ever.
To promote the online test, TalkTalk Mobile unleashed people wearing emoji masks onto the streets of London, stirring up curiosity about the online quiz.
The aim of the Emoji IQ test is to score 100%, but even if you fail miserably, TalkTalk Mobile put together some YouTube videos on how to become an emoji master.
This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ
Laura McQuarrie — May 19, 2015 — Marketing
References: testyouremojiiq & prexamples