In an attempt to connect with young, tech-savvy consumers who often communicate more in emojis than in words, TalkTalk Mobile set up a mobile marketing campaign that encourages people to find out their Emoji IQ by taking a test. The test was developed in partnership with a linguistics professor, giving credibility to this universal language that's being adopted faster than ever.
To promote the online test, TalkTalk Mobile unleashed people wearing emoji masks onto the streets of London, stirring up curiosity about the online quiz.
The aim of the Emoji IQ test is to score 100%, but even if you fail miserably, TalkTalk Mobile put together some YouTube videos on how to become an emoji master.
Emoji Bobblehead Stunts
More Stats +/-
Pizza Emoji Deliveries
Graphic Emoji Dresses
Fast Food Emoji Ads
Emoji Protest Signs
Couture Pizza Memes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.