Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
Laura McQuarrie — September 12, 2015 — Fashion
Since fashion and blogging have come to depend on one another, for the past few seasons Tumblr has had a strong presence at NYFW fashion events. This year, the social media platform is doing things a little differently.
In keeping with the tradition of the 10 past seasons, Tumblr will be sending a group of elite bloggers like Sam Cannon, Kate Owen and Miguel Yatco to cover NYFW events. To celebrate this mini milestone, Tumblr is also hosting a pop-up shop that will sell pieces from its own RTW capsule collection. What's neat about these clothing designs is that they come from Tumblr's own creative community.
Following the pop-up shop's opening to the public on Friday, the entire collection will be made available online the following Monday.
In keeping with the tradition of the 10 past seasons, Tumblr will be sending a group of elite bloggers like Sam Cannon, Kate Owen and Miguel Yatco to cover NYFW events. To celebrate this mini milestone, Tumblr is also hosting a pop-up shop that will sell pieces from its own RTW capsule collection. What's neat about these clothing designs is that they come from Tumblr's own creative community.
Following the pop-up shop's opening to the public on Friday, the entire collection will be made available online the following Monday.
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