LinkedIn is touring the United States to provide people with a professional headshot to use on their profile as well as tips to create the most attention-grabbing online resume. Going on what they call the 'Photo Opportunity Tour,' representatives from the business-centered social media site are travelling on a coach bus from Pennsylvania to California. The service is entirely free for users, just like the site -- all people need to do is line up.
This professional headshot tour provides people with a great opportunity for improving their chances at landing a good job, while simultaneously acting as a great ad campaign for the site. Gaining more exposure and increasing the quality of profiles on its site, LinkedIn was smart to team up with the experimental marketing agency 'Manifold' to design and carry out this creative tour.
What's Driving This Trend
- Mobile Headshot Pop-ups
- Offering convenient professional headshot photography services in different locations and events through mobile pop-ups.
- Digital Resume Optimization Services
- Providing online guidance and resources to help job seekers create eye-catching and effective digital resumes.
- Social Media Advertising Collaborations
- Partnering with experimental marketing agencies to create unique and engaging advertising campaigns through social media platforms.
Who This Affects Most
- Photography Services
- Opportunity to offer professional headshot services for various events and locations to cater to job seekers and professionals.
- Career and Job Search Services
- Opportunity for companies to offer digital resume optimization services as a value-addition to job search services.
- Marketing and Advertising Agencies
- Opportunity for marketing and advertising agencies to collaborate with social media platforms and companies to create unique and impactful brand campaigns.
