In this series of driving ads from Responsible Young Drivers, a grim consequence of distracted driving is spelled out pretty blatantly. Using popular social sites like Facebook, Snapchat and Twitter as icons on toe tags, it's suggested that these were involved in causing the fatal accidents.
Although these images manage to explain themselves quite well, the print ads by Responsible Young Drivers are supported by a message that reads something like: "Twitter has no place on the road. Using the phone while driving is responsible of 1 accident in 10." Since this is something that could easily be avoided with a little more self-discipline, this is a powerful way to appeal to those Snapchat, Facebook and Twitter addicts out there.