From Scented Cookie Boxes to Paper Bottle Chillers
Laura McQuarrie — March 8, 2015 — Marketing
Convergence is a key theme for the top February 2015 print marketing ideas. Some of the most popular ideas include portfolios that have been combined with business cards, magazine print ads that also double as a way to cool a bottle of beer and cookie boxes that are printed with a scratch-and-sniff material scented with the fresh aroma of baked cookies.
Launched early this year, Tiffany & Co.'s 'Will You' print ad rocked the world by featuring a same-sex couple for the first time. Other shocking print marketing tactics include the ALCC breast cancer print campaign, which features ethnic Barbie dolls that have been mastectomized.
Although youth tends to be revered in the fashion world, there are some brands that are going with elderly inspiration. For example, legendary author Joan Didion was named the new face of Celine, while Sandor Lakatos' Fall/Winter 2015 campaign features a cast of eccentric elderly models.
Launched early this year, Tiffany & Co.'s 'Will You' print ad rocked the world by featuring a same-sex couple for the first time. Other shocking print marketing tactics include the ALCC breast cancer print campaign, which features ethnic Barbie dolls that have been mastectomized.
Although youth tends to be revered in the fashion world, there are some brands that are going with elderly inspiration. For example, legendary author Joan Didion was named the new face of Celine, while Sandor Lakatos' Fall/Winter 2015 campaign features a cast of eccentric elderly models.
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