Mathias Lauridsen stars in a Gucci menswear ad that is monochromatic and stripe-obsessed. The Spring/Summer 2015 campaign is lensed in studio and highlights youthful looks that embody a nautical design aesthetic.
While nautical styles are usually associated with preppy and mature garments, this Gucci menswear ad presents them in a way that is younger and more effortlessly cool. The shoot's Danish star dons matched stripe suits and tailored blazers that feature black piping details. He also dons more understated blazer and denim pairings and nautical carryall accessories that are presented in this collection's continuous stripe pattern.
Inspired by rocker styling, this Gucci campaign remixes nautical looks for a new generation that responds well to relaxed and multi-functional pieces.
Youthfully Nautical Branding
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