Rather than telling consumers how irresistible its cat treats are, these Temptations ads make it apparent by showing it with a picture.
Although there are no cats or treats in sight, it's clear from these shredded product packs that some cat was very eager to get at its contents. By doing this with multiple cat treat flavors, the ads are colorful and don't meed to say much else. The only other element on each of the Temptations ads is a small block of text that reads #packattack, which ties in to a commercial that actually shows these packs being ripped to shreds. By showing the aftermath, it's a clever way to show how a cat will interact with a pack of Temptations if given a chance.