The Sandor Lakatos campaign for Fall/Winter 2015 celebrates a bold and fearless vision of beauty. Instead of recruiting a young face to represent his label, the Hungarian menswear designer works with an elderly subject, model Andras M. Kecskes to showcase his latest range.
Highlighting a mix of sculptural and exaggerated silhouettes, the latest Sandor Lakatos campaign is anything but traditional. Elderly model Andras poses in Op Art themed textile prints and origami-inspired garments with a 3D feel while expressing himself through a series of carefree movements.
Challenging social perceptions that relate to beauty, this advertorial proves that being young is a state of mind and not linked to age. This photoshoot's elderly subject is edgy and artistic, much like the conceptual menswear staples that he wears.
Edgy Elderly Marketing
More Stats +/-
Beachy Bohemian Campaigns
Kaleidoscopic Nostalgia Marketing
Cinematic Rooftop Campaigns
Retro Actor Advertorials
Folk Star Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.