The Sandor Lakatos campaign for Fall/Winter 2015 celebrates a bold and fearless vision of beauty. Instead of recruiting a young face to represent his label, the Hungarian menswear designer works with an elderly subject, model Andras M. Kecskes to showcase his latest range.
Highlighting a mix of sculptural and exaggerated silhouettes, the latest Sandor Lakatos campaign is anything but traditional. Elderly model Andras poses in Op Art themed textile prints and origami-inspired garments with a 3D feel while expressing himself through a series of carefree movements.
Challenging social perceptions that relate to beauty, this advertorial proves that being young is a state of mind and not linked to age. This photoshoot's elderly subject is edgy and artistic, much like the conceptual menswear staples that he wears.
Edgy Elderly Marketing
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