80s Purple's 'Easy Does It' resortwear lookbook highlights a wardrobe of carefree and flirty fashions. The styles range from striped rompers and mini dresses to tribal print separates that are more wild and visually graphic in their aesthetic.
Highlighting 80s Purple's signature eyewear accessories, the retailer's 'Easy Does It' lookbook is nothing short of chic. The effortlessly cool photo series puts a youthful and fun twist on classic resortwear lookbooks and features styles that will appeal to the urban fashion lover who is headed abroad.
Perfect for LA, Miami or the Caribbean travels, these flirty fashions will get one noticed. Overall, 80s Purple's attention-grabbing advertorial blends together young style with a hint of edge that is courtesy of its sculptural and eccentric eyewear looks.
Key Themes Behind This Trend
- Carefree Styles
- Disruptive innovation opportunity: Developing sustainable and eco-friendly materials for carefree resortwear styles.
- Youthful Fashion
- Disruptive innovation opportunity: Introducing augmented reality shopping experiences to enhance the appeal of youthful fashion in lookbooks.
- Urban Fashion Lover
- Disruptive innovation opportunity: Creating personalized styling services for urban fashion lovers traveling abroad.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Incorporating wearable technology in resortwear fashion to elevate the customer experience.
- Eyewear
- Disruptive innovation opportunity: Using 3D printing technology to create unique and customizable eyewear designs.
- Travel and Tourism
- Disruptive innovation opportunity: Developing interactive travel apps that provide fashion recommendations based on the user's travel destination.
