Natasha Poly stars in the Emilio Pucci ad campaign for the Spring/Summer 2015 season. The advertorial is lensed by legendary photography duo Inez and Vinoodh and boasts kaleidoscopic and mirrored imagery of its model muse.
Drawing its inspiration from the 60s, this Emilio Pucci ad campaign features the label's signature prints and is a revival of its nostalgic styles. Pucci is a graphic print icon and was a favorite among the glamorous elite during the 60s and 70s. Known for its printed scarves and signature wrap dresses, the Italian label stuns with its latest range for Spring/Summer 2015.
Wearing a mix of tailored suits, patterned frocks and oversized eyewear, Natasha Poly channels a psychedelic flower child in this nostalgic ad campaign for Pucci.
What Makes This Trend Stand Out
- Nostalgia Marketing
- Capitalizing on the feelings of nostalgia to market products and brands
- Graphic Print Revival
- Bringing back iconic graphic print designs from the 60s and 70s in fashion and decor
- Psychedelic Fashion
- Incorporating bright colors and bold patterns reminiscent of the 60s and 70s into modern fashion
Sectors Adopting This
- Fashion
- Opportunities to create new collections and campaigns inspired by past eras and iconic designs
- Advertising
- Using nostalgia as a marketing tool to connect with consumers on an emotional level
- Home Decor
- Reviving retro graphic prints and colors in home furnishings and decor
