Seoul Korea-based photographer Jinveun collaborated with London label Cossac on the lookbook for the brand's latest collection, titled 'For the Eye.'
The Cossac brand prides itself in its sustainable practices, aiming to create womenswear with a lower environmental impact. By utilizing the power of conscientious design, the label is able to create garments that adapt to the current fashion tide, yet remain ethical. The fashion industry is, admittedly, a wasteful one, so brands like Cossac are important for those who wish to be ethical consumers, without sacrificing the demands of their own personal style.
Model So-Hee stars in the lookbook, looking streamlined and polished in the brand's latest offerings, whether it be a casual t-shirt or a statement piece.
Key Themes Behind This Trend
- Sustainable Fashion
- Brands focusing on sustainable practices and ethical fashion are disrupting the wasteful fashion industry.
- Conscientious Design
- The use of conscientious design in fashion allows for garments that are both on-trend and ethical.
- Ethical Consumerism
- Consumers are demanding brands that align with their values, creating opportunities for ethical fashion brands.
Where This Applies
- Fashion
- The fashion industry needs to adopt sustainable practices and conscientious design to meet the demand for ethical fashion.
- Retail
- Retailers can cater to the growing market of ethical consumers by offering a selection of sustainable and conscientiously designed clothing.
- Photography
- Photographers can collaborate with ethical fashion brands to create visually compelling lookbooks that showcase their sustainable collections.
