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Samsung's What Matters Most Campaign Discards the 'Perfect Shot'

 - Jan 16, 2015
References: samsungcamera & featureshoot
Samsung's 'What Matters Most' campaign wishes to get back to what photography is all about: remembering extraordinary moments.

Oftentimes, we're so concerned with taking the "perfect photo," we forget to enjoy the moment. But are a few more Instagram likes really worth sacrificing your enjoyment of an experience? Samsung doesn't think so, which is why they've invited 12 photographers to show "what matters most" to them through the medium of their photography. Samsung opened up the campaign to the public, inviting them to take their own meaningful shots and sharing them with the hashtag #mattersmostNX.

The campaign was launched alongside the company's release of the NX1 Camera, a camera that boasts speedy image processing and incredible accuracy, even in low light conditions.