Lanvin's Spring campaign for the 2015 season places the emphasis back on family.
The fashion house's founder, Jeanne Lanvin, was incredibly close with her daughter, Marguerite Marie Blanche, and the Spring campaign almost operates as a nod to their intimate and special bond.
Creative director of Lanvin Alber Elbaz commissioned photographer Tim Walker to shoot the campaign, which stars several recognizable model-daughter pairings, including Violetta Sanches and Luz Godin, Pat and Anna Cleveland and Kristen and Billie Rose Owen. Each pair wears a complementary outfit, highlighting their familial bond through style and dress.
Overall, the Lanvin Spring campaign manages to break editorial conventions and honor the history of an influential label in a playful and genuinely endearing way.
Why This Trend Is Growing
- Family-focused Campaigns
- The emphasis on family in fashion campaigns presents an opportunity for brands to create compelling narratives around the bonds of parenthood.
- Model-daughter Pairings
- Using recognizable model-daughter duos in campaigns allows brands to leverage their existing fans while also showcasing the power of generational influence.
- Complementary Outfits
- Highlighting familial bonds through coordinated outfits opens up opportunities for brands to create custom clothing lines catering to families who want to match their style.
Industries Being Reshaped
- Fashion
- Fashion brands can take inspiration from Lanvin's approach and create their own family-focused campaigns that resonate with their target audience.
- Photography
- Photographers can explore the use of recognizable model-daughter duos to add depth and emotion to their commercial work.
- Children's Clothing
- The idea of complementary outfits in family campaigns can spark innovation in the children's clothing industry, encouraging the creation of matching parent-child clothing lines.
