Lanvin's Spring campaign for the 2015 season places the emphasis back on family.
The fashion house's founder, Jeanne Lanvin, was incredibly close with her daughter, Marguerite Marie Blanche, and the Spring campaign almost operates as a nod to their intimate and special bond.
Creative director of Lanvin Alber Elbaz commissioned photographer Tim Walker to shoot the campaign, which stars several recognizable model-daughter pairings, including Violetta Sanches and Luz Godin, Pat and Anna Cleveland and Kristen and Billie Rose Owen. Each pair wears a complementary outfit, highlighting their familial bond through style and dress.
Overall, the Lanvin Spring campaign manages to break editorial conventions and honor the history of an influential label in a playful and genuinely endearing way.
Lanvin's Spring Campaign Features Mother and Daughter Duos
Vasiliki Marapas — January 23, 2015 — Marketing
References: lanvin & featureshoot