Continuing the surge of interest in health and fitness that January resolutions tend to bring, the most popular February 2015 marketing ideas put an increased emphasis on wellness and self-improvement. This is exemplified in Sport England's This Girl Can campaign, which represents women who embrace their individual body types rather than working towards one that is considered ideal.
When it comes to branding and packaging, Aleia's gluten-free product range packaging is simple, earthy and wholesome, putting a focus on its clean ingredients instead of flashy graphics. Similarly, in contrast to the indulgence that the holiday season brings, Aqvinis introduces a concept for premium water that would be packaged as a brand of fine wine would. Themes of simplicity and minimalism are also being adopted by big brands too, like when McDonald's unveiled its new fast food packaging early this year.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
