Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
Alyson Wyers — January 5, 2015 — Lifestyle
References: latte-vacation.agf.jp & designtaxi
Even though using animation in commercials is hardly a new concept, this latte art animation uses coffee foam drawings to tell a story and promote a product. From Aijinomoto General Foods, Latte Motion is a sweet commercial that adorably advertises its Maxim Stick drink flavoring.
Featuring 1000 cups of coffee, the cute latte art animation showcases a thousand different designs, the style of which is very popular in Japan. The ad tells the love story of a fictional couple and ends with the heart-warming tagline "Latte warms the world." The first of its kind, the stop motion video is set on a rough wooden table backdrop and incorporates other elements such as seeds, scenic Christmas tree and snowmen cookies, dried fruit and fake snowflakes to enhance the storytelling.
Featuring 1000 cups of coffee, the cute latte art animation showcases a thousand different designs, the style of which is very popular in Japan. The ad tells the love story of a fictional couple and ends with the heart-warming tagline "Latte warms the world." The first of its kind, the stop motion video is set on a rough wooden table backdrop and incorporates other elements such as seeds, scenic Christmas tree and snowmen cookies, dried fruit and fake snowflakes to enhance the storytelling.
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