Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story

 - Jan 5, 2015
References: & designtaxi
Even though using animation in commercials is hardly a new concept, this latte art animation uses coffee foam drawings to tell a story and promote a product. From Aijinomoto General Foods, Latte Motion is a sweet commercial that adorably advertises its Maxim Stick drink flavoring.

Featuring 1000 cups of coffee, the cute latte art animation showcases a thousand different designs, the style of which is very popular in Japan. The ad tells the love story of a fictional couple and ends with the heart-warming tagline "Latte warms the world." The first of its kind, the stop motion video is set on a rough wooden table backdrop and incorporates other elements such as seeds, scenic Christmas tree and snowmen cookies, dried fruit and fake snowflakes to enhance the storytelling.