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Flamboyant Fitness Branding

This Equinox Ad Campaign Illustrates a Workout's Positive Side Effects

— January 6, 2015 — Marketing
The 2015 Equinox ad campaign illustrates the power of a good workout in an unexpected way. The luxury lifestyle giant operates over 70 upscale fitness clubs across America and adopts the slogan 'Equinox Made Me Do It' in their latest campaign.

Made up of five powerful images, this ad campaign showcases characters who are confident enough to shave off all of their hair, break gender stereotypes and get a little dirty. Images of a young family, a man in woman's clothing and a parachute-accessorized model are just some of the campaign's memorable shots that are accented with the 'Equinox Made Me Do It' logo.

The latest Equinox ad campaign showcases the positive side effects of a good workout. The upscale fitness brand suggests that regular exercise within their facilities will leave one, fearless, confident and ready to take on anything.
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