A successful technique used by the creator of this winged honey packaging concept was to bring life to an inanimate product. With the goal of fostering a connection with the end consumer, Gabija Platukyte worked to make a simple honey jar into the insect that helped to produce this sweet spread.
The first step was to cover the container with a black-striped sticker, mimicking the familiar pattern that's found on honeybees. Next, the glass jars were slipped into boxes that open up like wings. These protective cartons were custom designed with diagonal folds and illustrated insides. Delicate lattice-like textures resemble the fine veins of bugs' wings. When stored and shipped, these boxes can be closed around the Aus Baus products, but opened up once more for a playful effect on the supermarket shelf.
Why This Trend Is Growing
- Winged Packaging
- Creating packaging designs that mimic wings or insect features can enhance the connection with consumers and make the product stand out.
- Custom Designed Boxes
- Custom-designed packaging with unique features and textures can add a playful and eye-catching element to product presentation.
- Insect-inspired Design
- Incorporating insect-inspired patterns and textures on packaging can create a unique and engaging visual experience for consumers.
Industries Being Reshaped
- Food Packaging
- Innovative packaging designs for food products that incorporate visual elements of insects can help differentiate brands in the market.
- Honey Production
- Honey producers can explore insect-inspired packaging designs to create a stronger connection between consumers and the natural source of their product.
- Consumer Goods
- Brands in the consumer goods industry can consider insect-themed packaging to enhance product appeal and create a memorable customer experience.
