This collection of spread packaging addresses the fact that jams, butters and everything in between can be a messy affair if a person doesn't have the right tools at their immediate disposal. Yet brands are approaching designers to come up with ingenious solutions to traditional spread packaging in order to appeal to modern lifestyles in new and practical ways.
After all, people are leading more on-the-go lifestyles and with that in mind, it's important that spread packaging is easy to use while mobile. These designs also point to a health conscious frame of mind. As people adopt a diet of smaller meals, snacking is something that is becoming increasingly popular. These examples of modern spread packaging make such eating activities so much more convenient while not making sacrifices in any other ways.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
