It might not be evident from the simple black and white packaging, but what's inside a pouch from Hoon Min Jung Gwa is Goolmuhgoom Sweet Potato Jelly, a natural snack made from sweet potato.
As a family brand that takes pride in supplying consumers with good, honest and healthy food options, Hoon Min Jung Gwa's snack was cleverly designed and branded by graphic designer Donna Kim to communicate this.
The product name, Goolmuhgoom, is a hybrid of two Korean words, which originally meant "honey" and "fill." When combined, the product name is suggestive of how sweet the yam snack is, as though it were filled with honey. In keeping with this theme, the typography on the Korean snack packaging includes elements that tie back in with the sweetness of honey.
Why This Trend Is Growing
- Natural Snack Packaging
- Designing and branding natural snacks with clever packaging can effectively communicate the healthiness and quality of the product.
- Hybrid Product Names
- Creating product names that are a combination of two words can evoke specific associations and highlight the unique features of the snack.
- Typography for Sweetness
- Using typography elements that symbolize sweetness can enhance the overall perception of the snack as a sweet and indulgent treat.
Industries Being Reshaped
- Food Packaging
- Innovations in packaging materials and design can help food companies differentiate their products, attract consumer attention, and communicate the qualities of their snacks.
- Graphic Design
- Graphic designers can play a crucial role in creating appealing and effective packaging designs for food brands, helping them stand out in the market.
- Snack Food Manufacturing
- Snack food manufacturers can explore the use of natural ingredients and innovative flavors to create unique and healthy snack options that appeal to health-conscious consumers.
