Jelly desserts and snacks are consumed in many different forms around the world and Oddball is introducing a new experience for the North American market that's vegan and health-focused.
With its superfood jelly snacks, Oddball is on a mission to offer an alternative to category-leading products made with water, gelatin, dye and sugar. Around the world, people commonly enjoy jelly desserts like panna cotta in Italy, flan in France and kanten in Japan, and Oddball is poised to change the way American consumers indulge in jelly treats.
The brand's vegan jellies take cues from Asian ones, which traditionally use agar or konjac as a base. "Vegan jellies are actually much harder to work with than traditional gelatin," Oddball founder and CEO Sophia Cheng told Green Queen, “It’s much more temperamental and it’s hard to get the texture right."
What's Driving This Trend
- Vegan Jelly Desserts
- Oddball is introducing vegan jelly desserts with superfood ingredients as an alternative to traditional gelatin-based treats.
- Health-focused Snacks
- Oddball aims to provide health-focused jelly snacks made from superfood ingredients, offering a new experience for consumers.
- Asian-inspired Jellies
- Oddball's vegan jellies take inspiration from Asian jelly desserts that use agar or konjac as a base, providing a unique and flavorful texture.
Who This Affects Most
- Food and Beverage
- The introduction of vegan jelly desserts presents an opportunity for the food and beverage industry to cater to health-conscious consumers.
- Plant-based Alternatives
- Oddball's vegan jellies contribute to the growing plant-based alternatives industry, offering a unique vegan alternative to traditional gelatin-based snacks.
- Snack Market
- Oddball's superfood jelly snacks have the potential to disrupt the snack market by providing a healthier and more flavorful option for consumers.
