As an alternative to most gummies on the market that are made with gelatin, Issei is reinventing these popular chewy candies with gelatin-free gummies and an East Asian twist. Inspired by chewy mochi snacks, the brand created its own artisanal gummies with wholesome, clean ingredients.
The bite-sized gummies are made with rice flour and they mirror the flavors of beloved Japanese mochi treats with varieties like Strawberry, Mango and Vanilla. These gummies are not only free from gelatin, they're also appealing for being low in sugar, gluten-free, soy-free and non-GMO.
The healthy, chewy snacks tap into the demand for the flavor and texture of mochi in the United States ever since it entered mainstream food culture.
Why This Trend Is Growing
- Gelatin-free Candy
- Issei's gelatin-free gummies offer a better-for-you alternative to traditional gummy candies and tap into the growing demand for healthier snack options.
- Artisanal Gummies
- By elevating the gummy candy experience with mochi-inspired flavors and wholesome ingredients, Issei is disrupting the traditional gummy candy market.
- Mochi-inspired Snacks
- Issei's mochi-inspired gummies reflect the popular flavor and texture of traditional Japanese mochi snacks and highlight the trend towards Asian-inspired flavors in the snack industry.
Industries Being Reshaped
- Confectionery
- Issei's gelatin-free gummies offer a new and healthier option to the traditional gummy candy market, disrupting the confectionery industry.
- Healthy Snacks
- Issei's gelatin-free gummies and focus on clean, wholesome ingredients tap into the growing demand for healthier snack options, contributing to the disruption of the healthy snacks industry.
- Asian-inspired Foods
- Issei's mochi-inspired gummies highlight the trend towards Asian-inspired flavors and snacks in the food industry and offer a new and unique product in the growing market of Asian-inspired foods.
