Spreadable Preserves Packaging

The Jam Brush Tube Streamlines the Task of Dressing Your Toast

You don't even have to be in a hurry to make a mess when you're preparing your bread-based breakfast, so the Jam Brush would be convenient on any sort of morning. Instead of buying your fruity preserves in jars and scooping and spreading them with a knife, this concept proposes direct application to keep your jelly confined to the plate.

Conceived by Chen Aiqing, Gao Yang, Chen Shanshan and Han Chongzan, the jam container is a transparent tube with one sealed end and a cap on the other. This lid doesn't have the usual small round opening, but rather a thin and flat nose with a slit. This makes the tip of the Jam Brush flexible so that you can squeeze out its contents and sweep them across your toast.

Direct Application Packaging
Innovative packaging that streamlines the process of direct application of product offers opportunities for brands to stand out in the market.
Flexible Nozzle Design
Flexible and efficient nozzle designs on packaging offers a better user experience and reduces product waste.
Transparent Packaging
Transparent packaging design offers an opportunity for brands to showcase their products and offer a transparent purchase experience for customers.

Where This Applies

Food and Beverage Industry
Innovative packaging designs offer opportunities for brands to provide more innovative and convenient ways of packaging their products, especially in the food industry.
Cosmetics Industry
Flexible and efficient nozzle designs can provide more efficient and cost-effective packaging solutions in the cosmetics industry.
Household Cleaning Industry
Transparent and easy-to-use packaging with a direct application designed will offer consumers a more convenient and hygienic cleaning experience for household cleaning products.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 79%
Freshness 8%