Adults have their long-time go-to favorite treats, of course; however, something like this sophisticated chocolate wrapper would be necessary to attract new mature consumers to a particular brand. ION Chocolate packaging is devoid of the bold and punchy graphics and text that make sweets so appealing to youngsters. This particular aesthetic is clean, crisp, polished and pretty.
Mousegraphics of Greece took on the task of cooking up a fresh look for the established brand of chocolate bar, planning not to diverge too much from the existing image. The elegant solution is based on a structure of white space, with bands of elementary colors creating a frame and separating sections. A light typeface was chosen to label each of the treats, and a loose illustrations depict the preparation process, to which seasoned home cooks can relate.