Melbourne-based design agency Watts Design was commissioned to create the packaging for Picked in June olive oil.
Olive oil is a kitchen essential that's associated with nature, earthiness and the Mediterranean. For Picked in June, Watts Design fashioned gorgeous wooden boxes, that slide over top of the oil's glass casing, by hand. Each cylindrical glass container is labelled with a wooden label that matches the one on the box, lending the overall design a sense of cohesiveness.
Somehow, the design for Picked in June manages to be both warm and earthy, as well as refined and minimalist. It is a simple, yet sophisticated, bottle (and box) that anyone would be proud to display in their kitchen.
What's Driving This Trend
- Sustainable Packaging Design
- There is an opportunity for businesses to redesign packaging to be more eco-friendly and visually appealing like the wooden packaging for Picked in June olive oil.
- Minimalist Label Design
- Companies can consider adopting minimalist label designs to lend an air of sophistication and simplicity, while also maintaining a visual link between the packaging and branding.
- Hand-crafted Packaging
- There is a market for hand-crafted packaging designs that convey a sense of uniqueness, luxury and artistry.
Who This Affects Most
- Food & Beverage Industry
- Food and beverage companies can create unique and visually compelling packaging designs for their products that also resonate with consumers in a sensory or emotional way.
- Design Industry
- Design agencies can tap into the growing demand for eco-friendly and visually striking packaging options for various products and services.
- Luxury Goods Industry
- Luxury brands can explore hand-crafted packaging options that evoke a sense of exclusivity and enhance the overall product experience for consumers.
