Instead of setting up a cubicle of a booth at Toronto's 2015 Interior Design Show, Caesarstone opted for a much more interactive display. A quartz swing set was set up as a great pull for attendees, who would be drawn in by this expression of playfulness, nostalgia and beautiful design.
Philippe Malouin was given the task of creating a dynamic exhibition for the high-quality countertop company. The complete concept is quite direct, featuring 12 sample slabs of polished rock that are suspended on strings. They product is visually very well showcased amidst this minimalist configuration, and it's presented in a whimsically engaging way. Conference goers feel invited to take a seat on the quartz swing set. They leave with an impression of Caesarstone as a brand that's fun, imaginative, artistic, yet also luxurious.