The &B Laser Beam Light Casts Colors, Patterns and Logos on the Road
Amelia Roblin — January 16, 2015 — Autos
References: behance.net & yankodesign
If only you could go a step further than using reflectors and compact lamps for safe cycling and get creative with laser bike lights. A concept product dreamed up by Min Keun Kwon, this tiny device can emit a massive illuminated footprint to visually enhance your pedaling appearance.
The fish-shaped projector is easily installed on your bicycle handlebars or just beneath your seat, pointing its pair of torches downwards and outwards to brighten up the asphalt below. A variety of patterns, colors and elaborate motifs are filter options for giving your two-wheeler the illusion of feathered wings or a windy swoosh. The &B laser bike light could even be smartphone-app controlled for more designs, including corporate logos and streaming video.
The fish-shaped projector is easily installed on your bicycle handlebars or just beneath your seat, pointing its pair of torches downwards and outwards to brighten up the asphalt below. A variety of patterns, colors and elaborate motifs are filter options for giving your two-wheeler the illusion of feathered wings or a windy swoosh. The &B laser bike light could even be smartphone-app controlled for more designs, including corporate logos and streaming video.
Trend Themes
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Laser Bike Lights — Disruptive innovation opportunity: Develop advanced laser bike lights with customizable patterns and colors to enhance cyclist visibility and create a unique cycling experience.
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Bicycle Safety Accessories — Disruptive innovation opportunity: Design and produce innovative bicycle safety accessories that combine functionality and visual appeal to attract more cyclists and enhance road safety.
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Smartphone Integration — Disruptive innovation opportunity: Create smartphone-integrated bike accessories that allow users to control and customize lighting patterns, colors, and designs for a personalized cycling experience.
Industry Implications
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Sporting Goods — Disruptive innovation opportunity: Explore opportunities to integrate advanced lighting technology into bicycle accessories and capture a share of the growing sporting goods market.
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Outdoor Recreation — Disruptive innovation opportunity: Develop unique and visually appealing bicycle accessories that cater to the growing demand for outdoor recreational activities and cycling.
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Advertising and Marketing — Disruptive innovation opportunity: Capitalize on advertising and marketing opportunities by creating bike accessories that enable companies to display their logos and messages, reaching a captive audience of cyclists.
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