Michelle Phan is a YouTube celebrity who has carved her path from being a beauty guru to launching her own beauty line, starting a record label and now creating the ICON Network. An online lifestyle network, the ICON Network will air shows centering around beauty, fashion, wellness, DIY, food and human interest while featuring fellow YouTube personalities like Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope211) and Charis Lincoln (CharismaStarTV).
Created in collaboration with Endemol Beyond, the ICON Network will broadcast not only on YouTube, but also Roku, Pluto TV, Facebook, Snapchat, Pinterest, Tumblr and Twitter. Phan states, "This community would be built on infinite possibilities with positive, uplifting stories. Where you can come to be your best self; where you can come to find friends you can lean on."
Key Themes Behind This Trend
- Online Lifestyle Networks
- Opportunity for creating online networks that cater to specific interests and build communities.
- Cross-platform Broadcasting
- Potential for reaching larger audiences by broadcasting content on multiple platforms.
- Influencer Marketing
- Growing trend of collaborating with YouTube personalities to promote products and services.
Where This Applies
- Beauty and Fashion
- Disruptive innovation opportunity lies in creating online networks and platforms that focus on beauty, fashion, and lifestyle content.
- Media and Entertainment
- Opportunity for expanding cross-platform broadcasting and reaching wider audiences through online lifestyle networks.
- Advertising and Marketing
- Utilizing influencer marketing strategies to collaborate with YouTube celebrities and promote products or services.
