Loop Media, "a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers," recently announced the launch of two new channels -- 'So Yummy!' and 'Blusher.' To showcase bespoke food and beauty content, First Media, the creator of So Yummy! and Blusher, developed an OOH package from its extensive video library replete with fun recipes and beauty tips that can be streamed on the Loop Player.
"The So Yummy! and Blusher channels are welcome additions to our ever-expanding selection of video offerings for our out-of-home clients," said Greg Drebin, Chief Content Officer of Loop Media. "Premium food and beauty content like So Yummy! and Blusher works well in the OOH environment, whether bars, restaurants or beauty salons. These new channels complement our recent channel additions, Global Fashion Channel and GoPro TV, as we continue to grow in the consumer lifestyle space. We aim to further delight our audience with new OOH experiences and help First Media expand the reach of its engaging content.”
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What's Driving This Trend
- Food-themed Channel Expansion
- Creating food and beauty channels on streaming platforms for businesses and consumers provides a disruptive innovation opportunity for content creators and advertisers to reach a specific audience and create engaging content.
- OOH Entertainment Channels
- Developing bespoke video content to stream on out-of-home channels like bars, restaurants, and beauty salons offers a disruptive innovation opportunity for content creators and streaming platforms to reach a captive audience and create interactive experiences.
- Premium Branded Channels
- Expanding branded entertainment channels like So Yummy! and Blusher offers a disruptive innovation opportunity for content creators and streaming platforms to showcase bespoke, high-quality content to a diverse audience, complementing recent channel additions like Global Fashion Channel and GoPro TV.
Who This Affects Most
- Advertising
- The growing trend of launching food and beauty channels on streaming platforms for businesses and consumers offers disruptive innovation opportunities for advertisers to reach a specific audience and enhance brand exposure and engagement.
- Hospitality
- Development of bespoke video content for out-of-home channels creates a disruptive innovation opportunity for hospitality businesses to provide interactive experiences for customers, increasing business and footfall.
- Content Creation
- Expanding branded channels or creating OOH content provides a disruptive innovation opportunity for content creators to reach a diverse audience and develop bespoke, high-quality content that enhances audience engagement and revenue.
