This infographic describes different archetypes of social media users and how brands can best appeal to them. From marketing agency Bigshot Inbound, '7 Types of Social Media Fans and How to Make the Most Out of Them' explains how each online personality type behaves and different challenges companies face in interacting with them.
The social media users include the quiet follower, the casual liker, the ranter, the loyal fan, the deal seeker, the cheerleader and the upset customer. While the quiet follower will occasionally read particularly interesting posts, the cheerleader likes, comments on and shares posts regularly. The ranter (AKA a troll) should not be engaged in conversation if the issue is unrelated to your business. To deal with upset customers, you should monitor mentions as well as your page and respond professionally and quickly.