It's not uncommon to hear a parent scold their child into 'acting their age,' yet Kiehl has created a social media campaign around the idea that it's ok to 'Act Any Age.' Playfully liberating to people from all walks of life, this campaign is accompanied by a fun commercial that captures people picking out what age they relate to in the form of helium balloons and dancing in the frame.
Without making an obvious connected between the brand's skincare line and the idea of forever staying young, the Act Any Age campaign has an authentic air many will relate to. In fact, this sentiment can easily be embraced in a number of ways, not just through dance. It will be interesting to see if Kiehl's continues to adopt this theme.