Artist Summer Allen discovered an interesting phenomenon occurring among readers of Kinfolk Magazine. Known for its minimalist and visually appealing esthetic, the "slow lifestyle" brand has cultivated a community of followers who have alarmingly similar social media feeds. In a tumblr blog called The Kinspiracy, Summer Allen compiles captures of the Instagram feeds of Kinfolk readers to demonstrate their lack of artistic diversity. Not necessarily a parody, the blog brings attention to the patterns at play.
The blog features user submissions as well, which all show an overhead shot of the magazine as the top left image in a group of four. The other photos include subject matter such as lattes, ice cream, bicycles, oranges, glasses and tea cups and singular examples of plant life.