Pursuit by Equinox is the latest spin on spin classes. Appealing to millennials who are drawn to gamified experiences, it projects real time statistics on a leaderboard in order to up the ante competitively. By combining "innovative technology and fitness to inspire peak performance through individual and group challenges," writes Psfk, this spin class sets itself apart from more traditional workouts.
Comprised of two different classes, Pursuit Build and Pursuit Burn, the gamified spin class app also allows people to track their stats to gain insights on how their strength and endurance has improved over time. When used in tandem with Connected Cycling, a digital coaching platform, riders can connect and compare with other riders inside and outside of the gym. This ensures additional motivation.
Key Themes Behind This Trend
- Gamified Fitness
- The integration of gamified experiences into fitness classes presents an opportunity for disruptive innovation in the fitness industry.
- Real-time Statistics Tracking
- Real-time statistics tracking and leaderboards in fitness classes offer an opportunity for disruptive innovation in the fitness industry.
- Connected Cycling
- The use of connected cycling platforms to connect and compare with other riders presents an opportunity for disruptive innovation in the fitness industry.
Where This Applies
- Fitness
- The fitness industry can leverage gamified experiences and real-time statistics tracking to enhance workout routines and attract millennials.
- Technology
- The integration of innovative technology, such as Connected Cycling, into fitness classes presents an opportunity for tech companies to disrupt the fitness industry.
- Gaming
- The gamification of fitness classes creates potential opportunities for the gaming industry to enter the fitness market and engage with a new audience.
