Banana Republic has teamed up with the team behind Hot Dudes Reading for a clever Instagram campaign. It features models wearing pieces from the fashion retailer's spring collection while reading. Although that might not seem very clever off the get-go, it truly is in regards to simplicity and tapping into a social media-savvy market.
What makes this Instagram campaign even more powerful, however, is its link to cause marketing. Design Taxi reports that the images are "paired with witty captions by the @HotDudesReading team, this partnership aims to raise US$50,000 in donations for First Book, a childhood literacy non-profit social enterprise."
Ultimately, the Instagram campaign might have more consumer-focused motives in mind, but it's encouraging to see companies taking their marketing platforms to the next level for a good cause.