This living billboard emphasizes the natural ingredients featured in this beloved cereal. To advertise Honey Nut Cheerios, this installation contains real live bees. The three storey structure spells out 'Made With Real Honey' -- the cereal brand's often used tagline. Fittingly, their mascot is also a honey bee.
Containing more than 100,000 bees in total, the living billboard uses actual honey product to spell out their message. Ten hives made 25 gallons of honey for this campaign, three of which were placed on the top floor of the structure. The other seven were placed nearby. The billboard is located just outside of Orlando, Florida at Diamond P Farm and Ranch. The bees were supplied by Brent Dickson and family.
Key Themes Behind This Trend
- Living Billboard Advertising
- Opportunity for brands to create impactful and eco-friendly advertisements using living organisms, such as bees.
- Natural Ingredients Marketing
- Brands can capitalize on the trend of emphasizing natural ingredients by incorporating them into unique advertising structures.
- Eco-conscious Branding
- Brands that prioritize sustainability can showcase their commitment through innovative advertising campaigns that promote environmental consciousness.
Where This Applies
- Advertising and Marketing
- Opportunity for advertising agencies and marketing firms to offer unique and sustainable advertising solutions to clients.
- Food and Beverage
- Food and beverage companies can explore creative ways to promote natural and environmentally-friendly products through innovative advertising strategies.
- Agriculture and Beekeeping
- The agriculture and beekeeping industries can collaborate with brands to create living billboard installations that support bee conservation efforts while also promoting products.
