These McDonald's Mcflurries and sundae adds cleverly target the citizens of Portugal by addressing their lack of enthusiasm for ice cream. Advertising agency TBWA turned popular menu items like strawberry sundaes and delicious McFlurries into popsicles to tap into a frozen treat that is much more popular in the European country.
In Portugal it is known that popsicles are much more popular as a frozen dessert than ice cream, perhaps leading the sales of McDonald's ice cream-related desserts to drop. To address this issue, TBWA cleverly release an ad campaign that turns the popular meal items upside down so that they appear to be like ice pops. The illustrations feature items such as crunchy chocolate McFlurry flipped over so that the spoon inside appears to be like a popsicle stick. This is a great ad campaign that tailors existing products to the popular food preferences of a region.