These McDonald's Mcflurries and sundae adds cleverly target the citizens of Portugal by addressing their lack of enthusiasm for ice cream. Advertising agency TBWA turned popular menu items like strawberry sundaes and delicious McFlurries into popsicles to tap into a frozen treat that is much more popular in the European country.
In Portugal it is known that popsicles are much more popular as a frozen dessert than ice cream, perhaps leading the sales of McDonald's ice cream-related desserts to drop. To address this issue, TBWA cleverly release an ad campaign that turns the popular meal items upside down so that they appear to be like ice pops. The illustrations feature items such as crunchy chocolate McFlurry flipped over so that the spoon inside appears to be like a popsicle stick. This is a great ad campaign that tailors existing products to the popular food preferences of a region.
What Makes This Trend Stand Out
- Upside-down Food Ads
- Disruptive innovation opportunity: Explore unconventional ways to present food products in advertisements to cater to specific regional food preferences.
- Transforming Menu Items
- Disruptive innovation opportunity: Redesign menu items to align with the popular food choices of a specific region, increasing appeal and sales.
- Targeted Advertising
- Disruptive innovation opportunity: Develop targeted advertising campaigns that address specific regional preferences to better engage with local audiences.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Rethink and adapt food and beverage offerings to cater to the unique taste preferences of different geographic regions.
- Advertising and Marketing
- Disruptive innovation opportunity: Employ creative strategies, such as turning menu items upside down, to capture the attention and interest of target audiences.
- Fast Food Chains
- Disruptive innovation opportunity: Embrace localized approaches to menu items and advertising to attract customers in specific regions, enhancing brand relevance.
