Truffle-Infused Frozen Desserts

McDonald's Brazil Has a New Kopenhagen Cat's Tongue Duo McFlurry

McDonald's Brazil is here to satisfy your sweet tooth with its new Kopenhagen Cat's Tongue Duo McFlurry.

Kopenhagen Brazilian chocolatier and Cat's Tongue chocolates are a popular chocolate treat that comes in the vague shape of a cat's tongue. McDonald Brazil's new Kopenhagen Cat's Tongue Duo McFlurry takes these tasty chocolate truffles and mixes them with vanilla soft serve and your choice of either hot fudge, strawberry, or caramel syrup. It's worth noting that the chocolate truffles in the McFlurry don't actually come in the shape of a cat's tongue because they would break apart, so the brand has created a smaller version filled with white chocolate.

The new Kopenhagen Cat's Tongue Duo McFlurry is available now from McDonald's locations across Brazil.

Image Credit: McDonald's Brazil

Truffle-infused Frozen Desserts
The trend of incorporating unique and upscale ingredients in frozen desserts may create opportunities for premiumisation and luxury branding in the dessert industry.
Indulgent Fast-food Offerings
The trend of fast-food chains incorporating premium ingredients and flavors into their menus may create opportunities for differentiating from competitors and targetting the growing demand for indulgent foods.
Gourmet Chocolate Products
The trend of incorporating unique and artisanal flavors into chocolate products might create opportunities for premiumisation and value creation in the chocolate industry.

Where This Applies

Fast-food
Fast-food chains can leverage the trend of incorporating premium ingredients and flavors into their menus to differentiate from competitors and target the growing demand for indulgent foods.
Dessert
The trend of incorporating unique and upscale ingredients in frozen desserts may create opportunities for premiumisation and luxury branding in the dessert industry.
Chocolate
The trend of incorporating unique and artisanal flavors into chocolate products might create opportunities for premiumisation and value creation in the chocolate industry.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 65%
Freshness 15%

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