With August over and September already in full swing, we're seeing fall fashions hitting the circuit more than ever like the MANGO Autumn 2015 Campaign, which features longtime supermodel queens Kate Moss & Cara Delevingne pouting it up to perfection. Creating something of a generational aesthetic in ever shot, the MANGO Autumn 2015 Campaign puts both women in a relaxed light that highlights the wearability of the fall styles on parade.
Crossfades and jaggedly torn images give the MANGO Autumn 2015 Campaign a gritty feeling that never feels dirty; each snapshot gives us a taste of how this fashion brand is evolving to be more international than ever with the inclusion of models from the United States and United Kingdom, respectively.
What Makes This Trend Stand Out
- Generational Aesthetic
- Exploring the concept of generations through fashion campaigns by featuring models of different ages, creating a unique selling point.
- Grungy Visuals
- Using crossfades and jaggedly torn images in fashion ads to create a gritty and edgy atmosphere, capturing the attention of the target audience.
- International Inclusion
- Expanding fashion brands' reach by incorporating models from different countries, showcasing a diverse and global perspective.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to appeal to a wider demographic by embracing a generational aesthetic in their advertisements.
- Advertising
- Opportunity for advertising agencies to experiment with grungy visuals and unconventional techniques to create a unique brand identity for fashion campaigns.
- Modelling
- Opportunity for models from various backgrounds and nationalities to participate in fashion campaigns and represent a larger portion of the target audience.
