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The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads

 - Jun 23, 2015
References: advertolog & adweek
Denver's 'Use Only What You Need' water campaign features amazingly intricate hand-crafted advertisements. Each ad promotes the conservation of water by creating unique posters and billboards using strictly recycled items. Some ads are created with pop cans and others use Post-It notes, clay, LEGO, yarn and string.

The 2015 water campaign is a fountain of artistic creativity. The eye-catching installations are splashed across bus shelters throughout the entire state of Denver. The originality of each ad is different, but they all project the same underlying message regarding water that reads: "You can't make this stuff."

The art pieces take various forms, from massive droplets of water to kitchen sink taps that gush water. Using recycled materials for these art installations really promotes how essential it is to stay conscious of water consumption and to only use what you need.