The McDonald's playoff beard ad campaign features its classic yellow smile accompanied by a black five o'clock shadow in support for the NHL 2015 season. The Stanley Cup playoffs are in full swing and McDonald's is showing its support with this humorous billboard.
Players and fans alike participate in an unwritten ritual of growing a playoff beard. The beards are grown throughout the season and represent the length of time a fan's team remains in the competitive standings of the NHL.
This bright red billboard is a simple design with a black beard, a yellow smile and on the bottom left corner the billboard reads "Go Blackhawks." McDonald's grew its own playoff beard to support their hometown team, The Chicago Blackhawks in the NHL 2015 season.