The Pringles March Mustache Collection Celebrates Basketball Stars
Michael Hemsworth — March 16, 2023 — Lifestyle
References: pringles & snackandbakery
The Pringles March Mustache Collection is a series of snack chips that pay homage to some recognizable basketball stars for fans to appreciate during March Madness this year.
The limited-edition snack chips packaging collection showcases some of the most recognizable facial hair styles on a number of college basketball stars including Drew Timme, Ben Vander Plas and Dariq Whitehead. The brand also puts its signature mascot, Mr. P, amongst the athletes thanks to his recognizable mustache. The packaging is launching alongside a special contest to encourage consumers to show off their facial hair on social media.
Pringles US Marketing Lead Mauricio Jenkins commented on the Pringles March Mustache Collection saying, "Pringles has a deep bench of ingenious flavors and 'staches of all flavors are having a moment on college basketball courts. We're thrilled to celebrate the sensational players whose unique 'stache flavor have captured the hearts of fans everywhere and give fans nationwide a chance to join in the 'stache fun."
The limited-edition snack chips packaging collection showcases some of the most recognizable facial hair styles on a number of college basketball stars including Drew Timme, Ben Vander Plas and Dariq Whitehead. The brand also puts its signature mascot, Mr. P, amongst the athletes thanks to his recognizable mustache. The packaging is launching alongside a special contest to encourage consumers to show off their facial hair on social media.
Pringles US Marketing Lead Mauricio Jenkins commented on the Pringles March Mustache Collection saying, "Pringles has a deep bench of ingenious flavors and 'staches of all flavors are having a moment on college basketball courts. We're thrilled to celebrate the sensational players whose unique 'stache flavor have captured the hearts of fans everywhere and give fans nationwide a chance to join in the 'stache fun."
Trend Themes
1. Limited-edition Marketing - The Pringles March Mustache Collection is an example of a successful marketing strategy using limited-edition packaging to attract consumers.
2. Social Media Engagement - The accompanying social media contest encourages engagement and brand awareness, showcasing the potential of social media to drive engagement, reach and sales.
3. Celebrity Endorsement - The use of basketball stars and their facial hair to endorse the Pringles March Mustache Collection demonstrates the effectiveness of celebrity endorsement in driving sales and increasing brand recognition.
Industry Implications
1. Food and Beverage Industry - The Pringles March Mustache Collection is an innovative example of packaging that highlights the potential for novelty and creativity in food and beverage packaging.
2. Marketing and Advertising Industry - The successful implementation of the limited-edition packaging and accompanying social media contest highlights the opportunities for innovative marketing strategies to engage consumers and drive sales.
3. Sports and Entertainment Industry - The use of college basketball stars to endorse the Pringles March Mustache Collection demonstrates the effectiveness of sports sponsorship and the potential for partnerships between brands and athletes to drive brand awareness and sales.
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