Advertising Agency ImagoBox has created a project that gives a new purpose to park benches, trash bins and light poles, which is to advertise these ordinary items in a fun way.
This agency saw the opportunity to bring new life to daily objects that are overlooked and generally ignored. By adding a playful package to a trash bin, people start to pay attention to it and notice it. When bike racks or lamp poles are adorned with eye-catching packaging, they start conversations among passersby. Creating interaction and encouraging socialization with humor and play brings a simple moment of joy to people's lives.
The ultimate goal for this project is to showcase the importance of well-packaged items. ImagoBox understand that a good product can be overlooked, unless it has a great package to match.